Luminous Growth Marketing was created to help purpose-driven brands grow with clarity and intention.

After more than 15 years leading brand and digital marketing for companies like Nike, Levi’s, and Banfield Pet Hospitals, I founded Luminous Growth to help founders and teams turn strategy into marketing that actually drives growth — from brand positioning to campaign execution.

I believe the most successful brands are built at the intersection of clarity, creativity, and consistency.

Strong strategy creates the foundation. Creative storytelling brings the brand to life. And disciplined execution ensures that marketing efforts translate into real business impact.

My work focuses on helping companies align these elements to create marketing programs that feel authentic, purposeful, and effective.

Throughout my career, I’ve worked at the intersection of brand strategy, digital marketing, and integrated campaign development.

At Nike, I helped lead global digital brand initiatives supporting a women’s business that grew into a multi-hundred-million-dollar category. At Banfield Pet Hospitals, I directed integrated marketing programs designed to connect brand storytelling with preventive care and customer engagement.

These experiences shaped my approach to marketing: combining strategic thinking with practical execution to help brands grow in meaningful and sustainable ways.